Lithuanian designer Laura Dailideniene and her brand LAURA DAILI will present her collection at the “Fashion for Europe” event, which will take place during the Eurovision Song Contest in Vienna
On May 15, 2026, the international fashion event Fashion for Europe will take place in Vienna, Austria, at the official Eurovision Song Contest Village at Wiener Rathausplatz. This exclusive fashion event, held just before the Eurovision Grand Final, will unite European designers under the slogan “United by Fashion.”
Lithuanian designer Laura Daili will present her latest collection alongside designers from Austria, Germany, Italy, Ukraine, Lithuania, and many other European countries, representing their nations through contemporary fashion. The event is expected to attract around 10,000 live spectators, with additional international exposure through the Eurovision cultural program.
Fashion for Europe was previously held in 2015 in Vienna, when the Eurovision Song Contest took place in Austria following Conchita Wurst’s victory. The event became one of the highlights of the official Eurovision side program and received wide coverage across European media.
In 2015, Laura Daili also participated as a guest designer, presenting her collection with the support of the Lithuanian Culture Institute and the Embassy of Lithuania in Austria. Designers from multiple countries took part, each representing their national creative identity, and the event gained strong international visibility.
This year, Fashion for Europe will once again bring togetherdesigners and brands from European countries, showcasing diverse styles and contemporary European fashion perspectives. The event is organized by FLASHED Events, and its founder and CEO Liliana Klein emphasizes the concept:
“We are proud to bring Europe together on one big runway again. ‘United by Fashion’ is our slogan. Fashion for Europe will showcase the diversity of European fashion brands and designers.”
Laura Daili will present a new collection reflecting her signature sculptural aesthetic, inspired by glass, lightness, and sustainability. Her work explores fashion as wearable art, combining design, craftsmanship, and conceptual storytelling rooted in contemporary European culture.
Participation in Fashion for Europe offers an important opportunity to present Lithuanian fashion to an international audience, strengthen Lithuania’s creative visibility in Europe, and develop new collaborations within the international creative industries.
