LAURA DAILI
FASHION – FRAGILE LIKE GLASS, YET UNSTOPPABLE AS TIME.
Laura Dailidėnienė – The Vision Behind LAURA DAILI
Laura Dailidėnienė, the founder and lead designer of Laura Daili, has kept the brand grounded to its name. In Lithuanian, the word “Daili” means beautiful, artistic, and pleasant—an apt reflection of the brand’s philosophy. It is no coincidence that her surname inspired the brand’s creative direction, making Laura Daili a naturally fitting and easily recognizable name.
The brand’s aesthetic is defined by sculptural minimalism — characterized by sharp cuts, transparency, flowing silhouettes, and premium Italian fabrics. Signature elements include embroidered textiles enhanced with glass details, translucent layers, and handcrafted glass jewellery, each piece expressing sophistication and enduring appeal. Glass plays a central role in Laura’s work.
About us
Her husband is a professional glass artist, and this close creative collaboration naturally weaves glass into the collections — not only as a material, but as a conceptual source of inspiration. Together, the artists frequently engage in joint projects and participate in collaborative art and fashion exhibitions. Sustainability is a core value of the brand.
All glass used in the collections is created from recycled materials. Fabrics are selected with equal care, and garments are cut and reconstructed to minimize waste, reinforcing Laura Daili’s commitment to responsible and conscious design.
The first official Laura Daili store opened in Vilnius in 2015.
Deeply engaged in the most exciting creative projects in native country, Laura Daili has also made a strong mark on the international fashion scene. The brand actively participates with fashion collections that are presented worldwide: from New York, Chicago, and Philadelphia to Amsterdam, Riga, Vienna, Berlin, Hong Kong, and Tokyo.
With an open heart, we are eager to share our vision and creativity with the world. We extend our sincere gratitude to everyone who trusts and believes in our work—your support inspires us to keep creating.
