LAURA DAILI
Youthful, progressive, innovative – Laura Daili
LAURA DAILI is one of Lithuania’s most renowned clothing brands, driven by a vision of contemporary and sustainable fashion. Our mission is to create unique, high-quality, and timeless pieces.
Brand story
We believe that designer clothing transcends time, offering classic designs with enduring appeal. Our garments are crafted from the finest materials, ensuring a luxurious feel and an exclusive touch that elevates your personal style. Whether you gravitate towards classic elegance or modern sophistication, Laura Daili clothing is designed to help you look and feel confident for years to come.
Attention to detail is at the heart of our brand. While our designs may embrace classic silhouettes, it is the intricate details that define their uniqueness—our signature touch that sets Laura Daili apart.
Laura Daili evening wear line full of sculptural dresses, combined with unexpected details and glass jewellery is spectacular, creating a memorable impression!
Laura Dailidėnienė – The Vision Behind LAURA DAILI
Laura Dailidėnienė, the founder and lead designer of Laura Daili, has kept the brand grounded to its name. In Lithuanian, the word “Daili” means beautiful, artistic, and pleasant—an apt reflection of the brand’s philosophy. It is no coincidence that her surname inspired the brand’s creative direction, making Laura Daili a naturally fitting and easily recognizable name.
Through her designs, Laura seeks to convey a sense of beauty, femininity, and timeless elegance. Each creation embodies this vision, ensuring that Laura Daili remains synonymous with artistry and longevity.
About us
Laura Daili is a family-driven brand, founded in 1999 through the creative union of two artists—Laura, a fashion designer, and Viktoras, a glass designer. Their collaboration opened a wide door to the world, giving rise to unique, high-quality creations that blend artistry with craftsmanship. Both graduates of prestigious art universities, they have dedicated their lives to creativity, always striving to craft a more beautiful future for those who appreciate elegance and artistry in everyday life.
We believe that beauty lies in the simple things.
Laura’s work reflects this philosophy, embracing glass-like transparency, sharp cuts, and intricate details. Signature elements include embroidered fabrics adorned with glass details, transparent textiles, and handcrafted glass jewellery—each piece embodying sophistication and timeless appeal.
Beyond fashion, Viktoras brings his expertise to the world of glass art, creating stunning pieces that enhance interiors. From blown and stained-glass artworks to handcrafted glass pots designed for bonsai cultivation, his creations add a unique touch of artistry to any space.
The first official Laura Daili store opened in Vilnius in 2015.
Deeply engaged in the most exciting creative projects in native country, Laura Daili has also made a strong mark on the international fashion scene. The brand actively participates with fashion collections that are presented worldwide: from New York, Chicago, and Philadelphia to Amsterdam, Riga, Vienna, Berlin, Hong Kong, and Tokyo.
With an open heart, we are eager to share our vision and creativity with the world. We extend our sincere gratitude to everyone who trusts and believes in our work—your support inspires us to keep creating.
