Kristina Goes West – Daili, The Edgy, Lithuanian Costume Designer


KRISTINA GOES WEST (KGW), the first online boutique to showcase demi-couture designers from the Baltic region, has recently signed the Lithuanian designer Laura Dailideniene under her label DAILI.

According to KGW’s Founder, Kristina Armonaite, Laura Dailideniene is one of the most progressive of the exciting new generation of young Lithuanian costume designers. She has been designing and presenting her clothes, accessories and shoe collections at some of the biggest fashion events across the world. At the time still only a student she received first place at the Smirnoff Fashion Awards in 1999. She got a right to present her collection in Hong Kong, with rave reviews of her work from many big fashion names, including John Rocha and Mathew Williamson.

Laura’s designs are inspired by nature and its elements. She takes fluid forms and merges them with elements she finds in nature to create sophisticated, ethereal and unique designs.

“My clothes are pretty sculptural, designed from light, easy draping materials, such as silk. I also often use floral motifs in my accessories, such as “frozen flowers“, that are locked forever in glass-silver jewellery, to preserve their natural beauty and DNA”- says Laura.

DAILI S/S 2012 collection has been inspired by the sea and its elements. The concept is conveyed through carefully selected materials (natural silk, jersey and cotton), a pastel colour palette and hand-embroidered wave elements.

“For the first time in the UK, we are delighted to present Laura’s S/S 2012 capsule cloths collection for this spring and summer. Our clients will be able to purchase limited edition day and evening wear dresses, as well as separates for a sophisticated and ethereal summer look” – says Kristina.

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