Barbie, the famous fashion doll brand, has struck several license deals with top European labels in preparation for its 60th anniversary next year.
Primark, which supported the Barbie brand this year, has extended the partnership with a cross-category takeover planned for 2019.
In Italy, Barbie has partnered with Italian tennis sportswear brand Sergio Tacchini to launch a range of woman and girl tennis clothing and accessories, including cami tops and wristbands.
Meanwhile in Poland, Barbie has signed license agreements with Polish clothing brands Sinsay and Mohito, accessories retailer Paso and mugs and thermos cups brand Dajar. Cosmetics brand Uroda will also launch a personal care range for the brand.
In Lithuania, famous fashion designers got asked to create doll clothes, for Barbies 60th anniversary. It will be very interesting to see how things will look after they did it !
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Tags: Barbie, Designers, Fashion, Laura Daili